Increase lifetime alumni value. Strengthen engagement. Create a recurring revenue stream from students, alumni, and fans.
Not another perk. A funding engine.
Fundraising is getting harder.
Donor fatigue is real.
Student expectations are rising.
Engagement after graduation is difficult to maintain.
Most universities focus on enrollment and fundraising.
Very few focus on monetizing the loyalty they already have.
You don’t need another benefit program.
You need something students and alumni actually use.
That generates funding while they use it.
What if engagement, loyalty, and new funding could all be improved with one program?
Too many steps. Customers forget. Requires behavior change. Hard to prove ROI.
High cost. Low engagement. So we built something different.
A rewards program that gets used without effort.
Students & alumni link their Visa/Mastercards once. Cashback accrues automatically whenever they swipe/tap/or enter their card
30x higher conversion vs click-based loyalty. Works both online and in-person. Tied to card transactions, so passive & sticky
No coupons. No codes. No remembering. No behavior change. The difference between getting used or being forgotten.
It’s predicted 99% of all credit and debit cards will be card-linked within 3 to 4 years. The question is, will they be linked to your program, or someone else’s?
Most university perks only reward campus purchases.
This rewards students, alumni, and fans for their entire lifestyle.
The old way: Discounts and perks tied only to campus activity.
The new way: Cashback on purchases they're already making. Things they're already buying. At places they're already spending.
50K+ restaurants, 8,000+ of the world’s top merchants, and 850,000+ hotels and attractions.
Imagine...every single time they swipe, tap, or enter their card number, your university earns 10% of all cashback generated.
This cashback stacks on top of existing credit card rewards and loyalty programs.
Students, alumni, & supporters don’t give anything up. They just earn more.
Double and triple dipping is allowed!
Example scenario: Your customer earns cashback from this program, rewards from a hotel loyalty program, and points from their credit card provider.
All card data is handled by Spreedly, a PCI-compliant payments platform processing $50B+ annually and trusted by billion-dollar global brands like Priceline.
We never store card numbers.
No data risk. No reward liability. No operational burden.
Students have friends. Alumni have networks. Fans have communities.
When they see others earning cashback where they already spend, they want in. With one scan they join and start earning. Both receive a $5 referral bonus.
Every person that uses our app shares it with 2 others, expanding your university’s reach and goodwill organically.
And because your university earns from all cashback generated, your revenue multiplies as your app gets shared.
$200,000 annual customer cashback
=$20,000 annual revenue share
$2M annual customer cashback
=$200,000 annual revenue share
$20M annual customer cashback
=$2M annual revenue share
*examples with 2 cards linked per person x $100 yearly cashback per card
The same infrastructure enterprises invest $500K–$2M+ to build internally:
...but without the 7-figure investment.
Loyalty is good. Engagement that generates funding is better.
*Only ongoing expense is how many cards you have linked, ready to earn ($250/mo per 5,000 linked cards).
We service organizations with millions of customers, members, students, distributors, subscribers, and employees…and have since 2003. A pioneer in the cashback loyalty industry, we have offices in Salt Lake City UT (US Headquarters), Boca Raton FL, Canada, India, and Dubai, with a client list of large enterprises worldwide spanning banking, insurance, telecom, and more.
We integrate directly into your existing platform with white-label deployment and single sign-on. Live in weeks, not months.
Your app becomes more valuable. Students engage more often. Your brand stays visible. You create a new funding stream.
Your enterprise earns $5 for every sign-up (once they spend $25 within 90 days) and 10% of all cash back generated (no requirements).
Fully managed. No internal resources required.
Every reward notification reinforces one brand: Yours.
Increase funding. Strengthen engagement. Create recurring revenue.
©2026 Loyalty That Pays. All rights reserved.